I started at Azeus Convene as a content producer but quickly moved on to managing website builds and creative direction with graphic designers and copywriters, because of my experience in design and coding. My business training helped me create campaigns that started conversations and set us apart from the competition with podcasts, social media, infographics and video (currently gated content). B2B sales can be tough, but with the right brand positioning, creative strategy and insight from sales, there is so much one can do.